Invitation cover

For the latest edition of the CDP Group Executive Lunch series, I wanted to focus heavily on beautiful imagery and large typography to really give the event an elegant feel.

CDP executive lunch invitation you're invited

Event details & schedule

I wanted to alternate between imagery and typography in such a way that the images would introduce the content and more detailed information would follow. I choose Georgia as the default typeface and selected a purple colour as it relates to luxury, power, and ambition. I combined Georgia with Avenir and used Edwardian Script with the large images.

CDP executive lunch invitation event details and schedule

Conquering the final frontier

For the 6th series, the title was named “Information management – Conquering the final frontier”. The large inviting imagery was used to help convey the tone and style of the event.

CDP executive lunch invitation lunch and learn

Event information

A brief overview of what attendees could expect and what topics would be covered at the executive lunch. Also, a brief introduction of the guest speakers and what CDP Group does.

CDP executive lunch invitation session theme

Simple registration

A simple call to action to give people the chance to sign-up for the event and make them aware seats were limited. People could email, text or call the organiser to reserve their place. By not implementing a convoluted sign-up process we removed a number of hurdles people would have to jump and conveyed the informal nature of the Lunch and Learn sessions.

CDP executive lunch invitation come and join us

A chance to win an iPad mini

At the end of the event, we gave participants the chance to win an iPad mini simply by liking CDP Group on Facebook and/or following them on Twitter. A small gesture to thank them for giving up their time and a great way to keep conversations going after the event and keep them in the loop with what’s happening in the business intelligence space.

CDP executive lunch invitation lunch and learn - win an iPad