Sketches through to final designs

After speaking with the client to better understand their business needs and goals I like to put pencil to paper and sketch out as many ideas as I can come up with. The point isn’t to come up with different concepts and potential approaches to solve the problem. Quantity and speed over quality.


Information architecture

The information architecture maps out which screens are required and all the user interface elements which make up the structure of the app. By having everything in the one place it makes it easier to identify areas of improvements or gaps in the user experience.


Dashboard multiple graph view

Each graph displays a miniature live preview of actual data behind that marketing campaign. When the user taps the graph thumbnail it takes them to a dedicated page and provides them with more detail and an interactive graph to help them analyse the results.

Social marketing dashboard main dashboard graphs previews

Dashboard alternative view

Like most dashboards, how effective they are, comes down to how quickly you can find the necessary information to help you make quick/well-informed decisions. The quick view provides data analytics to allow people to do just this at a high level with the ability to dive deeper if required.

Social marketing dashboard main dashboard full graph overview

Campaign details view

Here you can view all active campaigns and get a feel for how well they’re performing. This simplified view allows you to tap on the campaign you are most interested in to bring up more detailed information about a particular event.

Social marketing dashboard campaign details

Media channels details view

This page provides a breakdown of the various media channels and allows people to track their progress and get feedback on how well they are performing.

Social marketing dashboard media channels summary

Products view

An overview of how well products are tracking after the announcement of price reductions via the 6 main media channels (social media, telemarketing, newsletter, txt, internet and television).

Social marketing dashboard products

User interface elements

Here are a few of the user interface elements from the dashboard. These are a lot of fun to create and really help to keep a consistent look and feel throughout the product when you can see all the elements side by side.

Social marketing dashboard user interface elements

Final design

Here’s a quick mock-up of how I intend the final design to look on an iPhone. I find by providing clients photorealistic mockups in context it helps them to visualize with how the finished product will look.